Outdoor Brand Marketing Agency

Your product goes where your customer takes it. That's where we shoot it, and that's where we sell it from.

Ultra Nomadic Media is an outdoor brand marketing agency for gear, apparel, nutrition and adventure companies. We're ultra runners, mountaineers, ice climbers, backpackers and nomads. We take your product into the field, shoot it the way your customers use it, and run the ads that turn it into revenue.

Work With UNM → See the Results
Who We Market For

Brands Built
for Outside.

If your product gets used on a trail, a mountain, a river or a dirt road, we know the person buying it, because we are that person.

Outdoor Gear & Apparel

Packs, shelters, layers, footwear, lights and hard goods. Gear that has to perform when conditions turn, and marketing that proves it does.

Nutrition & Hydration

Fuel, electrolytes and recovery products, shown being used where they matter: on the trail, at the trailhead, deep into a long day.

Outdoor & Adventure Startups

Great product, real story, no audience yet. We build from zero, and ad spend grows with revenue, not before it. How we work with startups →

Overland, Offroad & Lifestyle

Lighting, recovery gear, vehicle builds and the brands that live on dirt roads. We live out of vans. We know where this gear goes.

Why UNM

We Don't Use
White Backdrops.

Most outdoor marketing is made in a studio, by people who'll never use the product, for customers they've never met. You can see it in the ads: spotless gear, perfect lighting, models standing on a rock for the photo and leaving right after.

Outdoor buyers see through that instantly. They know what a jacket looks like after a night of sleet, what a pack looks like after 30 miles, and what a stove looks like at 6am with cold hands. Content that gets that wrong doesn't just underperform. It costs you trust.

We do it the other way around. We take your product into the environment it was built for and use it there: alpine ridges, glaciers, rock, trail, desert, snow. Then we shoot it the way a real customer experiences it.

What We Do Outside

  • Ultra Running
  • Mountaineering
  • Ice & Rock Climbing
  • Backpacking & Camping
  • Nomadic Living
"Every brand we work with is a product we'd be comfortable using."

When we're on camera representing your brand, our reputation is attached to it, and honesty is non-negotiable. If we wouldn't carry it, we won't sell it.

Ultra Nomadic Media photographer holding a camera and ice axe on a snowy mountain during an outdoor product shoot
The crew carries the camera and the ice axe
Field-Tested Content

We Use It
Before We Sell It.

You send us the product. We take it outside and put it to work, on the same climbs, routes and long days your customers plan their weekends around.

That's where the best outdoor product content comes from: frost on the shell, chalk on the gloves, the stove going in the wind. Real use is the proof. No set can fake it, and your customers can tell.

The same people who shoot it edit it and run the ads, so nothing gets lost in a handoff. See product shoots and how it works.

Lone mountaineer standing on a rocky summit in mist above snowfields
Climber in a helmet with an action camera looking up a snowy couloir
Point-of-view shot of mountaineering boots on a ladder crossing a glacier crevasse
Trail runner pouring Hummingbird Fuels drink mix into a soft flask at the trailhead
Mountaineer in a red down jacket carrying a rope on an alpine ridge
Mountaineer kneeling in snow coiling a red climbing rope
Photographer in a yellow jacket climbing rock with a camera and ice axe
Climber placing an ice axe while scrambling up a rock face
What We Do

Outdoor Brand
Marketing Services.

Strategy, field production and paid media under one roof, run by people who use the gear.

01

Outdoor Advertising on Meta

Facebook and Instagram ads for outdoor brands: creative, targeting, testing and scaling. Ad spend grows with revenue, not before it.
02

Field Product Shoots

Photo and video of your product in the terrain it was built for. On ridges, glaciers and trails, not on a white backdrop.
03

Content Creation

Ad creative, short films, organic posts and website assets, all from the same field shoots. Over 10 years of making content.
04

Social Media

Strategy, posting and community management that sounds like the outdoors, not like a content calendar.
05

Athlete & Event Coverage

Your athletes and your events, filmed by people who are out there with them. Including ultra running coverage from inside the race.
06

Outdoor Brand Websites

Fast, clean sites built to convert, not Squarespace templates. A site that looks as good as the gear you're selling.
What We Fix

Problems We Solve for
Outdoor Brands.

Studio Content That Doesn't Sell

Clean product shots look great on a website and disappear in a feed. Field footage of your gear in use stops the scroll and gives buyers a reason to believe it works.

Ads That Look Like Everyone Else's

The same stock mountain at sunset, the same model on the same rock. We shoot original footage in real places, so your ads look like nobody else's.

Product Launches That Fizzle

A new product deserves more than a single announcement post. We build the creative, the audience and the ad plan before launch day so it lands with momentum.

Seasonal Swings

Outdoor sales follow the seasons. We plan creative ahead of the season so you're ready to push hard when buyers are ready to buy.

Creative Fatigue

The ads that worked in spring stop working by summer. Because we're always outside, we're always shooting, so your account always has fresh creative to test.

Reaching Real Outdoor Buyers

Plenty of people like mountain photos. Fewer buy gear. We build audiences and creative around the people who actually get outside and spend money doing it.

Great Product, No Audience

Startups with a real product and a small budget are where we thrive. We build the story, the content and the ad account from the ground up.

A Brand on the Edge

Some brands came to us close to shutting their doors. They went on to have the best months in their history.

RESULTS
Proof From the Field

Our Clients Pull
Record Numbers.

Most of the industry calls a 4x ROAS good. These are real client ad accounts.

Client 01
ROAS
33.94
Return on Ad Spend
Client 02
ROAS
73.01
Return on Ad Spend
Client 03
ROAS
32.13
Return on Ad Spend
Client 04
ROAS
124.12
Return on Ad Spend

We've taken outdoor brands that were close to shutting down to the best months in their history. Field content plus disciplined paid media is how.

Trail athlete in a running vest holding a recovery spray product in a forest, outdoor product photography by Ultra Nomadic Media
Product in hand, on the trail, with a real athlete

Outdoor Brands We've Worked With

Sierra Designs, Traverse Adventure Gear, Hummingbird Fuels, Ultimate Direction, MORRFlate, Nacho Offroad Lighting and Apex Chassis, plus brands across endurance, offroad and the outdoors.

Every one of them got content shot by people who use the product the way their customers do.

How It Works

From the Field
to the Feed.

01

You Send the Product

We learn what it does, who buys it and what makes it different. If it needs an on-location shoot, we come to you anywhere in the U.S.

02

We Take It Outside

Into the terrain it was built for. We use it, abuse it and shoot it the way your customers experience it.

03

In-House Production

The same people who shot it edit it into ad creative, organic content and website assets. No outsourcing.

04

Strategy + Launch

You work directly with the owner on ad strategy and scripting. No account managers, no layers.

05

We Scale Together

Patience on the build, aggression on the push. Fresh creative every season, and ad spend that grows with revenue.

"Your product goes where your customer takes it. That's where we shoot it."

Selling to ultra runners specifically? See our ultra running marketing agency page, built by 100-mile race winners.

FAQ

Outdoor Brand
Marketing FAQ.

What does an outdoor brand marketing agency do?

An outdoor brand marketing agency helps outdoor gear, apparel, nutrition and adventure companies sell more product. At Ultra Nomadic Media that means shooting your product in the field, turning that footage into ad creative and social content, and running the Meta ads that turn it into revenue.

Do you shoot products in a studio?

No. We don't use white backdrops. We take your product into the environment it was built for, like alpine ridges, glaciers, trails and desert, and shoot it the way your customers actually use it.

Where do you shoot?

Anywhere in the United States. Mountains, trails, snow, rock, rivers and dirt roads. If your product needs an on-location shoot, we come to you.

Do you work with outdoor startups?

Yes, it's where we thrive. If you have a great product and a real story, a big budget isn't required. Ad spend grows with revenue, not before it.

Is UNM only for ultra running brands?

No. We market outdoor brands across mountaineering, climbing, backpacking, camping, trail running, overland and offroad, and nomadic living. Ultra running is one specialty, with its own dedicated services.

Which ad platforms do you use for outdoor brands?

Meta (Facebook and Instagram) is our focus, because that's where outdoor buyers discover and buy gear. Creative, targeting and scaling are all handled in-house by the same team that shoots the footage.

Who will I work with?

You work directly with the owner on strategy and scripting. No account managers, no layers. The same in-house team shoots, edits and launches your campaigns.

What results have you gotten for outdoor brands?

Our client ad accounts have returned 33.94x, 73.01x, 32.13x and 124.12x ROAS. We've also taken brands that were close to shutting down to the best months in their history.

From The Field

Outdoor Marketing
From the Field.

Paid Media

How to Create Ads Ultra Runners Actually Trust

Outdoor athletes have the best BS detector in sports marketing. Here's how to make ads that pass it.

3 Min ReadRead →
Philosophy

We Use What You Sell. That's Why It Works.

There's a reason athletes trust certain brands and ignore others. Authenticity isn't a strategy. It's a filter.

4 Min ReadRead →
Startups

Why We Love Working With Outdoor Startup Brands

Most agencies want established brands. We thrive on the build.

5 Min ReadRead →

Take Your Brand
Outside.

Send us the product. We'll take it where your customers do, and build the marketing that sells it.

Work With UNM →