Ultra Running Marketing Agency

Built by 100-mile race winners. We market ultra brands and ultramarathons from inside the race, not from behind a desk.

Ultra Nomadic Media is an ultra running marketing agency for trail and ultra brands, ultramarathons, and the athletes who carry them. We run the ads, shoot the creative, cut the films and build the brand. We do it from the course, because that's where we already spend our weekends.

Work With UNM → See the Results
Who We Market For

One Sport.
Done Right.

We don't do everything for everyone. We do ultra running marketing for the people who build this sport.

Ultra & Trail Running Brands

Nutrition, packs, footwear, apparel, lights, recovery. If it goes in a drop bag or on a runner's back, we know how to sell it to the person carrying it, because we're carrying it too.

Ultramarathons & Trail Races

Race directors who need registrations, a sharper race identity, and a film that makes runners want to toe the line next year. We'll travel anywhere in the U.S. to market your event.

Athletes & Teams

Films and coverage of 100- and 200-mile efforts, shot by people who are out on course with you, usually as your pacer.

Outdoor Brands Chasing Ultra Runners

Brands that know ultra runners are their best customers but can't get an ad to land with them. Ultra runners can tell who's actually been out there. For broader outdoor brands, see our outdoor brand marketing work.

Why UNM

Most Agencies Have
Never Seen Mile 80.

Most agencies that say they do endurance marketing have never made a deal with themselves at an aid station at 3am. They've never watched what a runner does with their gear when everything hurts. That gap shows up in their ads, and ultra runners spot it in half a second.

We're not a generalist agency that added an endurance vertical. We're ultra runners who learned marketing.

Our Race Résumé

  • McCormick 24100 Miles · Win · Course Record
  • Crown Stub 100100 Miles
  • Yeti 100100 Miles
  • Coldwater 100100 Miles
  • UltraFest 100100 Miles
  • Co-Founder100-Mile Wins · Course Records
  • Cocodona 250Up Next · 200+ Miles

On top of the races, we spend plenty of ultra-length days in the mountains that never get a bib or a finish line.

"We're not a generalist agency that added an endurance vertical. We're ultra runners who learned marketing."

Every brand we work with is a product we'd be comfortable using. When we're on camera representing your brand, our reputation is attached to it, and honesty is non-negotiable.

Ultra Nomadic Media videographer filming an ultramarathon runner at the finish with a gimbal camera
Camera rolling from start line to finish line
The Part Nobody Else Does

We Pace
While We Film.

When we cover an athlete, we're usually also their pacer. We help with crew, or we are the crew if they don't have one. The camera is running the whole time.

That's how we get the night sections, the low points and the comebacks a camera parked at the finish line never sees. It's also where the ad creative that actually converts comes from: real runners, real miles, real product, no staging.

Want this for an athlete or a race? See athlete coverage and event coverage.

Smiling runner holding a finisher award at the Freedom Ultra Festival, shot by Ultra Nomadic Media for Freedom Ultra Runners
Close-up of an ultramarathon runner bent over and focused during a race
Ultra runner passing the race clock next to a red barn
Crew member helping an ultramarathon runner with his bottle at an aid station
Smiling trail runner climbing a rocky hillside during an ultramarathon
Ultra runner smiling as he runs out of a string-lit barn aid station
Two men in front of the Freedom 50 Ultramarathon 50 mile and 50K backdrop
Race photographer shooting from the start corral on a foggy morning at a backyard ultra

Event coverage: Freedom Ultra Festival & Black Barn 200, shot for Freedom Ultra Runners

What We Do

Ultra Running
Marketing Services.

Strategy, creative, production and paid media under one roof. The people shooting your footage are the same people running your ads.

01

Meta Ads for Ultra Brands

Facebook and Instagram advertising built for ultra runners: targeting, scripting, testing and scaling. Ad spend grows with revenue, not before it.
02

Race Registration Campaigns

Ultramarathon advertising that fills fields. Footage from your actual course and runners, put in front of people who already sign up for ultras.
03

Ultra Running Films

Race films and athlete films shot on course while pacing and crewing, then edited in-house. 100s, 200s, and everything in between.
04

Ultramarathon Event Coverage

Start line to final finisher. Photo, video and social content that works for this year's recap and next year's registration push. Most recently: the Freedom Ultra Festival and Black Barn 200.
05

On-Course Ad Creative

Your product used the way your customer uses it, in real races, in real weather, on real runners. No white backdrops.
06

Social & Brand Building

A content engine that makes your brand part of the ultra community, not an advertiser standing outside it.
What We Fix

Problems We Solve for
Ultra Brands & Races.

Registrations Are Flat

Your race is great, but the marketing is a course map and a price-increase reminder. We give runners a reason to sign up: what your course feels like at mile 60, told by people who've run it.

Product Isn't Moving

Good gear, forgettable ads. We rebuild the creative around how your product performs over 100 miles, then put real budget behind what's working.

Creative Fatigue

The same three ads have been running since spring. We're at races all season, so we're always shooting, and your account always has fresh, real footage to test.

Ads That Look Like Ads

Ultra runners scroll right past stock-footage fitness ads. Content shot on course by runners reads like the community talking, because it is.

Reaching Actual Ultra Runners

"Runners" is a huge, expensive audience. Ultra runners are a specific one. We know what they read, where they race, what they carry and what makes them stop scrolling.

UGC That Isn't Fake

Paid "UGC" from people who've never run an ultra is easy to spot. Ours comes from people who are actually out there.

Athlete Stories Nobody Tells

Your athletes are doing incredible things and it's living on a Strava upload. We turn those efforts into films that build the athlete and the brands behind them.

A Brand on the Edge

Some brands came to us close to shutting their doors. They went on to have the best months in their history.

RESULTS
Proof From the Field

ROAS Records Don't
Happen by Accident.

Most of the industry calls a 4x ROAS good. These are real client ad accounts.

Client 01
ROAS
33.94
Return on Ad Spend
Client 02
ROAS
73.01
Return on Ad Spend
Client 03
ROAS
32.13
Return on Ad Spend
Client 04
ROAS
124.12
Return on Ad Spend

We've grown registrations for ultra events and built brands inside the ultra community, including brands that were about to close and went on to have their best months ever.

Ultra Films We've Shot & Edited

Willapa 100Race film
Yeti 100Race film
Coldwater 100Race film
Black Barn 200Films for three different athletes
Badger Mountain 100Filmed on course
Ultramarathon runner in a hydration vest refilling a bottle at an aid station water cooler
Aid-station moments: the content runners actually relate to

Ultra & Trail Brands We've Worked With

Hummingbird Fuels, Ultimate Direction and Freedom Ultra Runners, plus outdoor brands including Sierra Designs and Traverse Adventure Gear.

For Freedom Ultra Runners, we shot event coverage of the Freedom Ultra Festival and the Black Barn 200. That's the start line, the aid stations, the crew handoffs and the finish line, all from inside the race.

Every one of them got creative shot by people who use the product the way their customers do, out on the trail, deep into the miles.

How It Works

From the Course
to the Campaign.

01

We Learn the Brand or the Race

What you sell, who buys it or registers for it, what's working and what isn't. You talk to the owner directly. No account managers, no layers.

02

We Take It to the Course

We run with your product at races and on big mountain days, or travel to your event anywhere in the U.S. to film it, often while pacing and crewing.

03

In-House Production

The same people who shot it edit it into ad creative, films and social content. Nothing gets lost in a handoff.

04

Strategy + Launch

Ad scripts, targeting and launch on Meta, built around how ultra runners actually buy gear and pick their next race.

05

We Scale Together

Patience on the build, aggression on the push. Fresh creative every race season, and ad spend that grows with revenue.

"We don't market from behind a desk. We market from the mountains, the trails, and the finish lines."

Want the full breakdown? Here's how working with UNM actually works, from the first conversation to a live campaign.

FAQ

Ultra Running
Marketing FAQ.

What does an ultra running marketing agency do?

An ultra running marketing agency helps trail and ultra brands sell product and helps ultramarathons fill their fields. At UNM that means running Meta ads, shooting ad creative on real courses, producing race and athlete films, covering events and running social. We do it for one sport and one community.

Do you work with ultramarathons and race directors, or only brands?

Both. We market ultra and trail running brands, and we work directly with races and event organizers on registration campaigns, race films and event coverage. For example, we covered the Freedom Ultra Festival and Black Barn 200 for Freedom Ultra Runners.

Can you help increase registrations for an ultra race?

Yes. We've grown registrations for ultra events. We use footage from your actual course and runners, put it in front of runners who already sign up for ultras, and keep the creative fresh through the whole registration window.

Do you actually run ultras?

Yes. Our team has finished Crown Stub 100, Yeti 100, Coldwater 100 and UltraFest 100, and won McCormick 24 at 100 miles with a course record. Our co-founder also holds 100-mile wins and course records, and we're moving into 200-milers, including Cocodona 250.

How do you film a 100-mile race?

From inside it. When we cover an athlete we usually pace them and help crew, or run the whole crew if they don't have one, and the camera runs the entire time. That's how we get the night sections, low points and aid-station moments a camera parked at the finish line never sees.

Will you travel to our race or shoot location?

Yes. We travel anywhere in the United States to film an athlete, cover an event, run marketing for a race or shoot product in the terrain it was built for.

Which ad platforms do you use for ultra running brands?

Meta (Facebook and Instagram) is where ultra runners discover gear and decide to register, so that's where we focus. Creative, targeting and scaling are all handled in-house by the same team that shoots the footage.

What results have you gotten for endurance brands?

Our client ad accounts have returned 33.94x, 73.01x, 32.13x and 124.12x ROAS. We've also taken brands that were close to shutting down to the best months they've ever had.

From The Field

Ultra Running
Marketing Guides.

Film

How to Film a 100-Mile Race

Pacing, planning, night footage and shooting the story, from a crew that films 100s while running them.

4 Min ReadRead →
Race Marketing

How to Increase Registrations for an Ultra Race

A course map isn't a reason to sign up. Here's what actually fills an ultra race field.

3 Min ReadRead →
Paid Media

How to Create Ads Ultra Runners Actually Trust

Ultra runners have the best BS detector in sports marketing. Here's how to make ads that pass it.

3 Min ReadRead →

Toe the Line
With Us.

Selling ultra gear or filling an ultramarathon? We'll market it like people who've been out there, because we have.

Work With UNM →